I love the blogging community and I am very grateful for the great advice published by so many people. In the lead up to ProBlogger and at the conference itself, I know that I am going to come across even more advice.
But there are times when my inner cynic tends to come out. Sometimes “blogging rules” are much like “parenting rules” – you cannot follow them all as they contradict each other and their generalist nature doesn’t actually suit your particular baby. Also, sometimes the advice is crap. So I thought I’d write my own list of (firmly tongue in cheek) blogging advice.
If you aren’t a blogger and would like a laugh, why not check out this post: Things I suspect I should have already known
My super-cynical, very good blogging tips for a super, awesome blog:
- How to drive more traffic to your blog posts
Write a blog post about how to drive more traffic to blog posts.
- How to go viral / get a million hits / make loads of money (in your first week of blogging)
Of course it’s possible to do all that in your first few weeks of blogging. It’s also possible that my six year old will soon announce that his favourite food is broccoli and he’d rather do his maths homework than play MineCraft. It’s all possible, just not probable. So, I am not going to hold my breath – maybe you shouldn’t either.
- How to promote yourself
Lots of Facebook blogging groups don’t allow promotion outside of weekly blog shares. This makes sense, because if everyone did it, then it wouldn’t be useful for anyone. However, you can always get around this rule by prefacing your blatant promotion with: “I’m not sure if this is allowed within the rules, admin please delete if not”. Admins love that sort of thing.
- How to get LOADS more comments
Turn off your spam filter.
Respond to all your comments.
You should respond to comments anyway. But it comes with the extra bonus of looking like you have twice as many comments. Extra points for replying to SPAM comments with any measure of relevance and/or articulation.
- Blogging advice rolled into one: Write consistently, every day is best and none of it should be filler – it should always be your best work. Provide excellent, in-depth content but fit it into 400 – 600 words. Always give your reader something of value. For example, sites similar to Wisdoms of Health provide regular information about the latest events and happenings in the world fitness and health, benefiting a lot of people. Don’t just talk about yourself and what’s happening in your life. At the same time, make sure that you inject some of yourself into your blog posts. Use images as much as you can but don’t use stock images. Use your own images but makes sure that they are well lit, well composed and beautiful. Perhaps invest in a photography course. Write varied and interesting posts but don’t step outside your niche. Don’t write about the same things every one else does. You can check google trends to see what people are wanting to read about. Like everyone else is doing. Understand all the social media channels and how they work. Use all of them to promote your blog. Be sure to organize a blog for seo, so it reaches a wider audience and ranks higher in the searches. This can be done by creating original content (photos), using keywords in the headings and/or correcting punctuation in your posts.
Make sure that you don’t just promote your blog but engage with your readers. Engage with other pages too – you need to share that love. But don’t spend so much time on social media that you neglect your blog. In your spare time, spend hours and hours creating a valuable e-book and give it away for free to encourage subscribers to your list. It’s very important to have a list. That way you can send out e-newsletters that get caught in spam filters. Don’t spend so much time that on your blog that you don’t have a life outside of your blog. Got all that?
In all seriousness, I do love blogging and I will put my inner cynic away.
Here are my actual blogging tips
To yourself and others.
Be realistic with your expectations.
Of yourself of and others.
You are not your blog.
Your stats are not a barometer of your value.
Your life is more important that your blog.