I am an unabashed fan of the style selfie on Instagram. I know it’s not for everyone. I realise it can look like this ridiculously narcissistic and ultimately pointless thing to do BUT there is method in the madness. By contributing to the #OOTD (that’s outfit of the day) community you are part of a huge group of people who are excited about getting dressed each morning and it gives you access to some pretty serious (and realistic) style inspiration.
If you feel you need a style boost, why not use Instagram as your personal stylist? Here’s how…
- Search hashtags for outfit inspo. There a generic tags like #ootd #everydaystyle (courtesy of Styling You) and #realmumstyle (courtesy of Flat Bum Mum) that will give you a broad cross section of style on any given day. But you can also search for specific hashtags like #howtowearwhite, #bohostyle, #autumnfashion etc. Sometimes it can help to include the #ootd within your search so that you don’t happen on all manner of things you’d rather not. You can search multiple hashtags at once across Instagram by using this rather cool site. Pinterest is of course a great place for style inspiration as well, but I find Instagram more realistic. There is more diversity in age, body size and style.
- Post #everydaystyle selfies. I put more effort into an outfit when I know I’m going to post an every day style selfie. I might add a necklace or play with an unexpected element. This was actually the reason Nikki Parkinson started the whole thing. It’s pretty easy to fall into a style slump when you work at home, for yourself. The every day style community is loads of fun but it’s also a form of style accountability.
- Get involved with style challenges. There are plenty of style challenges on Instagram. Sometimes they go for the month, sometimes a few days. I personally love the ones with a daily prompt. They tend to make me think outside the box with my dressing and discover different ways of using my wardrobe. You can read about my experience with style challenges here and here.
- Find your style icons and follow them. Instagram is wonderfully democratic. You can follow celebrities, models, magazine editors, fashion designers and A-list stylists. You can also follow that cool mum from Melbourne whose style echoes your own. Find the people that inspire you and follow, follow, follow. I’ve also found accounts I love by checking out who my favourite style icons follow. Hey — I know they have good taste.
- Follow your favourite brands on Instagram. Remember to follow the smaller ones – they often have the best accounts. Brands are increasingly showcasing their designs and inspiration first on Instagram so it’s a great way to see what’s coming into store. They often also advertise their sales so you can pick up an on-trend bargain.
- Follow fashion week accounts for instant runway access. During the fashion weeks that interest you (I love Fashion Week Aus) follow the relevant accounts for instant access to the runway and behind the scenes glimpses.
And two bonus, extra tips …
If that’s all too much fashion in one IG feed, why not create a separate, dedicated account to follow your fashion icons? It’s now possible to flick between accounts on the one device, so it’s much easier to do.
If you post an outfit that you LOVE and you want to save it for future reference, why not pin it to your Pinterest style board? You can do this from your computer. Just go to your instagram link, which looks like this: https://www.instagram.com/robynamummyandminx/ (with your handle obviously, rather than mine!) and pin away. You do have to have the “pin it” button installed. Here’s how to do that.