It’s not you. It’s me. Well maybe it’s a bit you. We’ve both changed so much.
Remember the early days? We gave each other exactly what we wanted. It was simple and easy. I shared my photos and thoughts with you. You shared them with my friends. The party wasn’t over full. I knew, really knew, everyone on my friends list. You had no ulterior motive. Or at least it didn’t show back then. We were kids really. Just having fun. Moving easily in and out of each other’s lives.
Then we became a threesome. When iPhone joined our relationship, it fundamentally changed. Suddenly I needed you more. Checking in constantly. An addiction developed. Co-dependency ensued. Not that I flatter myself. I know you don’t me, specifically. But you need the millions of me to stay. You want me to remain hooked.
And so I have stayed. Wondering why. There a glimpses of our old relationship. When I see the photos of friends’ kids, weddings and holidays. The groups full of fun and funny people. Discovering the occasional article that I wouldn’t have without you. I mean you have always been good for a laugh.
But don’t think I haven’t noticed you trying to take control over my life. Deciding what I should and shouldn’t see. Being the primary place where people organise events. Trying to become my default messaging system. Selling me things I don’t want.
I don’t want to know how to make money using your ads by listening to a free(!) webinar by a “guru” (oh the irony that you promote that). You hassle me with side hustles. You lead me down pointless rabbit holes where I argue in my mind with complete strangers and their ridiculous comments. Empty, fake and pointless things are littered all over. I leave you and I wonder why I spent the last half an hour with you. When I am left with a vague feeling of inadequacy and a dent in my contentment. I don’t even think it’s about the dopamine anymore — it’s almost a panic response to stay on top of yet another communication tool.
The blog obligates me to stay. How can I be relevant and create a community without you? Although I wonder why I bother, your algorithm does not favour me.
What are you giving me? This is a one-sided relationship. I give you my time and my information, my loyalty and trust and you give me a million articles on Trump.
So despite my considerable time investment, despite the good times – and there were a few – I’m leaving you.
Facebook: See you tomorrow
Do you struggle with Facebook break-ups?