Side Hustle. It’s become a ubiquitous term. Part of the lexicon of our times. Used to cover everything from second, third and fourth jobs to leveraging the sharing economy to an Etsy store to freelancing to blogging.

This thing that sits on the side of your “regular” hustle and delivers extra income. Something that consumes you and drives you and gives purpose. A million buzzfeed articles are written on this hustle and Facebook ads tell you can make a million dollars from it.

I have two problems with the term – “side” and “hustle”. It’s become a cute term that either misleads, diminishes or skates over bigger issues. Read more…